Presented on February 26th, 2014

Your marketing calendar is a plan in marketing execution - The key to building consistent and quality communications across your organization.

Your marketing calendar is really a plan in marketing execution.  Successful communication campaigns need to be built into simple and informative event based plans, so you and your organization can execute them with ease.  

Building a Campaign Calendar Process

1. Marketing Positioning
2. Event Specific Marketing Plan
3. Event Focus
4. Who (Target Audience) & Personas
5. Channels
6. Assets
7. Evangelists & Affiliates
8. Execute (Technology based process)
9. Repeat