Why you need to be a leader in your market
Market leaders make more money, grow faster and have higher returns on sales.
Marekt Leaders, according to the Profit Impact of Market Strategy (PIMS Principle), have been proven to:
- Charge more for the same goods
- Grow 2x as fast
- Pick up 6% market share/year
- Earn 12% higher returns on sales
Profit impact of competitive strength:
- Market leadership pays. Be number one or number two in your served market.
- Competing on quality is better than competing on price
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